
Predicting The Winner of Personal Agents
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Predicting The Winner of Personal Agents
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The paradox is that the agent needs context on me to show me its value. And I need to see its value before I’m willing to spend the time giving it context.
Agents need context to prove value, but users need value before investing in setup.
That foundation is called Identity Context: this is not what we do, but who we are. Our background, relationships, career, upbringing, and the circumstances that give our choices meaning.
Identity gives behavioral observations a stable place and meaning.
The agents that get identity context right will build a compounding advantage. They can be useful sooner, make better sense of what we tell them, and earn the trust to keep learning. Each good interaction gives the next one a better place to begin.
Better context compounds through usefulness, trust, and continued learning.
The rise of Instinct kicked off a new consumer AI wave that may be a winner take all market. This week alone, I’ve tried more than a dozen new personal agents and not a single one had the key ingredient to come out on top.