How to run your product team like a research lab

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TLDR
Dan Shipper argues product teams should separate frontier exploration into tiny labs, discard most experiments, and move repeatable winners through a research pipeline.
Best for
Product leaders balancing AI experiments with roadmap delivery.
The tip
Run a one-person lab, dogfood experiments, and hand only proven winners to the product team.
What you need
  • One frontier-focused operator
  • Real internal work to test against
  • A weekly experiment pipeline review
Start here
  1. Name the early adopter who will run the lab.
  2. Choose one real workflow to dogfood.
  3. Review usage and promote only repeatable winners.
Filed note
Dan Shipper's case for a one- or two-person AI lab that runs parallel experiments, dogfoods them, and graduates only repeatable winners into the product.

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